Colour and type

Colour and type plays a vital role in keeping consistency through the Conduit brand identity.

Consistency is key to the Conduit brand, so please protect it.

For help and advice on any element of the brand, or design work relating to these guidelines please contact;

Tristan McDonald
Michael Mattinson
Gavin Warren

Our logo
Imagery and graphics
Stationery and templates
Branding
Social media guidance
Primary colours

To reinforce the brand image, we have chosen three core corporate colours.

The openness of the other colours in our palette provides a great amount of flexibility while supporting the primary identity.

For mediums such as advertising, the colours should be converted to CMYK (four colour process).

For website usage, the colours are RGB or the HTML equivalent.

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Secondary colour palette

Please note that RGB and Hex/HTML values will differ between the PANTONE Color Bridge Guides due to different standards for print and digital use.

For the PANTONE Color Bridge Guides we use the M1 lighting standard to align with industry standards for process printing.

The gradients reflect the openness of the palette, showing how you can filter the colours at various values. They can be used at full strength or as tints to add variety to documents.

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Type: print and digital

Typography is a powerful tool in the development of a creative identity. Using a typeface consistently makes it recognisable, pulls together communications and makes them more distinctive. The style of type used demands attention and sets the tone of the brand; clean, modern and powerful.

The Gotham family is our corporate typeface and should be used for professionally created items.

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Type: Microsoft suite

The internal typeface that should be used and that is compatible with the Microsoft suite is Arial